UTM parameters are variants of URL parameters that marketers use to track how well a campaign is performing. The five standard ones are utm_source, utm_medium, utm_campaign, utm_content and utm_term. A tagged link looks like this:
https://example.com/pricing?utm_source=linkedin&utm_medium=social&utm_campaign=summer_saleNeetoForm captures these values by storing them in hidden fields on your form, so every submission tells you which campaign or channel it came from without respondents seeing anything.
Adding a field for each parameter
Add a Text input question for each parameter you want to capture, and give it a label you will recognise later, such as UTM source.
Open Advanced properties in the question panel and set Field code to the parameter name, for example
utm_source.Turn on Hide question so respondents never see the field.
Publish the form.
Tracking parameters on a shared form link
When you send people straight to your form link, add the parameters to the end of the link and change the values for each channel you share it on.
https://example.neetoform.com/your-form?utm_source=linkedin&utm_medium=socialTracking parameters on an embedded form
When the form is embedded on your own website, visitors land on your page rather than on the form link, so parameters added to the form link are never used. Auto-forwarding solves this by passing the parameters from your page's own URL into the embedded form.
Go to the Share tab and select Embed in a webpage.
Choose Inline embed, Popup via sticky button or Popup via custom trigger.
Turn on Auto-forward query parameters.
Click Copy code and paste it into your webpage.
Someone who arrives at https://example.com/pricing?utm_source=linkedin and fills in the form now has linkedin saved against the utm_source field.
The switch changes the code you copy rather than the form itself, so if you turn it on after the code is already on your site, copy the code again and replace what is there. Auto-forwarding is available for the inline and popup embeds; the iframe embed does not support it. Parameters are forwarded exactly as they appear in your page URL, so avoid putting passwords or personal details in them.
Recording which page a submission came from
When the same form sits on several pages, you can label each copy so submissions tell you which page they came from.
Add a Text input question, set its Field code to something like
source_page, and turn on Hide question.On the embed screen, find Pre-fill fields and enter the field code and the value for that page.
Click Add pre-fill field if you want to record more than one value.
Click Copy code and paste it into that page.
Repeat for each page, giving each one its own value. A value set in Pre-fill fields takes priority over a forwarded parameter with the same field code, so give the two different field codes if you use both.
Where the captured values appear
Each captured value is saved with the submission like any other answer, and appears in the Submissions tab as a column you can filter on and save filters for. Downloads include the column too, with (Hidden) added to the header so you can tell it apart from questions respondents answered.